Overview
- Eloise James, 15, gave her first televised interview on ITV's Lorraine and said her mother "is always with me."
- Heather James said the Bowelbabe Fund has raised over £19 million and voiced hopes of reaching £20 million.
- The fund, run with Cancer Research UK, is directing donations to early detection and personalised medicine research.
- Eloise said she is helping raise awareness among younger people and urged early checks for bowel cancer symptoms.
- The appearance comes as the No Butts campaign enters its fifth year, continuing the legacy of Dame Deborah James, who died in 2022 at 40.