Debate Intensifies Over Legalization of Nicotine Pouches in Germany

Tobacco companies advocate for retail sales of nicotine pouches, while health experts and politicians warn of addiction risks.

Nicotine pouches, marketed as a less harmful alternative to cigarettes, are currently banned from retail sale in Germany but are available online from other EU countries.
Tobacco companies, including Philip Morris, British American Tobacco, and Japan Tobacco International, argue that legalizing pouches could help adult smokers transition away from cigarettes.
Critics, including health experts and politicians, warn that nicotine pouches pose addiction risks, particularly for young people, and lack sufficient long-term safety studies.
The German government has yet to act on calls for a national regulatory framework, with officials pointing to the need for EU-wide regulations.
Industry data highlights growing demand for nicotine pouches globally, with significant sales increases reported in markets like the US, UK, and Sweden.