Particle.news

Download on the App Store

Dead Island 2 Delay Was a ‘Franchise-Saving’ Overhaul, Former Deep Silver Exec Reveals

Martin Wein said at Develop:Brighton that harsh early playtests prompted a studio shift followed by a full reboot that postponed development by eight years to safeguard the franchise.

Image

Overview

  • Weeks after the E3 2014 trailer, playtesters labeled the original build “horrific” and said it failed to capture the essence of Dead Island.
  • Deep Silver scrapped the initial version by Yager, reassigned work to Sumo Digital, then moved development in-house to Dambuster Studios in 2019.
  • Those studio changes and a comprehensive reboot extended the project by eight years and cost millions more in development.
  • Wein warned that releasing the flawed early build would have generated sales but risked “killing the franchise.”
  • Dead Island 2’s April 2023 launch sold over two million copies in its first month, marking Deep Silver’s biggest game debut.