De Beers Shifts Focus from Lab-Grown to Natural Diamonds

As lab-grown diamond prices plummet, De Beers pivots to industrial uses and recommits to natural stones.

De Beers will stop producing lab-grown diamonds for jewelry and focus on natural diamonds.
The company plans to use lab-grown diamonds for advanced technology and industrial applications.
Falling prices and declining demand for lab-grown diamonds have influenced this strategic shift.
De Beers aims to strengthen the market for natural diamonds through strategic partnerships and marketing.
Anglo American plans to divest De Beers, focusing on commodities supporting green infrastructure.