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DDG Says 30 Days on Twitch Outearned His Record Deal

He cast live streaming’s varied income as a quicker route to earnings than a label contract.

Overview

  • Speaking with DJ Akademiks at ComplexCon, DDG said, “For what I signed for, I made that in 30 days on Twitch.”
  • He argued that “streamers make more than rappers,” pointing to subscriptions, donations, ads, and sponsorships as multiple revenue streams.
  • DDG is listed as an Epic Records artist with undisclosed deal terms, and he signed with the label in 2018.
  • His recent album, moo, reportedly sold about 4,400 units in its first week, providing context for his earnings comparison.
  • At the event, he and PlaqueBoyMax named Kai Cenat streamer of the year, defended Kai’s marathon streams as legacy-driven, and gave cash to a 10-year-old attendee for strong school performance.