Overview
- The program marks the campaign arm’s first dedicated initiative focused on rural voters, a group that has leaned Republican.
- Funding will support expanded research, earlier paid media and voter education, mail, earned media, persuasion and mobilization, grassroots cohorts, and on-the-ground staff.
- DCCC Chair Suzan DelBene says the path to a majority runs through Black, Latino, rural, and AANHPI voters, framing the push around lowering costs and protecting healthcare.
- Early outreach this cycle has included multilingual newspaper ads targeting AANHPI communities in Korean, Chinese, and Vietnamese.
- The launch follows 2024 results showing gains for President Donald Trump among some Hispanic voters, with Democrats seeking turnout improvements as they target a net gain of three House seats in 2026.