Overview

• A Milk-Bone x Superman commercial debuted today, showcasing Krypto the Superdog with new footage from the upcoming film.
• Limited-edition Milk-Bone boxes featuring Krypto are now available, offering fans a collectible tie-in to the movie.
• The campaign includes a free digital comic, 'Superman: A Friendship Unleashed,' accessible on DC Universe Infinite with registration.
• Krypto’s character is inspired by director James Gunn’s rescue dog, Ozu, whose traits shaped the superdog’s personality.
• The first full trailer for the Superman film is set to release Wednesday, further ramping up anticipation for the July 11 theatrical debut.