Overview
- Dbrand says the Pulse band is available now from its site and the Google Store for $34.95, offered in two sizes and a single black color.
- The company describes the Pulse as a rugged, sweat‑resistant silicone strap with molded airflow channels and says preproduction units felt especially comfortable in reviewer use.
- Coverage reports that Google asked Dbrand to make an additional strap because the Fitbit Air has been selling strongly, but that account relies on company statements and limited sourcing.
- Some outlets call the Pulse the first 'Made for Google' third‑party strap for the Fitbit Air, a designation reported from Dbrand and industry coverage rather than direct Google announcement.
- The launch could broaden choices for Fitbit Air owners who want more durable or athletic bands, and it may be the first sign that Google will let other certified partners produce official Air accessories.