Dbrand Apologizes with $10,000 After Racist Remark Sparks Outrage

The company faced backlash for mocking an Indian customer's surname on social media, prompting a public apology and a substantial goodwill gesture.

Dbrand offered $10,000 to Bhuwan Chitransh following a derogatory comment about his surname, which the company initially posted in response to a complaint about a product.
The offensive remark led to widespread criticism on social media, with calls for sensitivity and accountability in corporate communications.
Tech influencer Marques Brownlee intervened, criticizing the company's handling of the situation, which led to the deletion of the controversial post.
Dbrand acknowledged the mistake as a 'severe lapse in judgment' and expressed intentions to continue their social media engagement without resorting to insensitivity.
The incident has prompted discussions on the boundaries of corporate humor and the impact of social media interactions on brand reputation.