DAZN Lifts Paywall on Women's Football in Strategic Move to Boost Viewership
All Women's Champions League and top-tier league matches in Spain, Germany, France, Italy, and Saudi Arabia will be free to air for the remainder of the 2023-24 season.
- DAZN, the sports and entertainment platform, has announced it will lift its paywall on all women's football content for the remainder of the 2023-24 season.
- All Women's Champions League matches, as well as the Women’s leagues in Spain, Germany, France, Italy, and Saudi Arabia, will now be accessible without cost.
- The decision is part of DAZN's new strategy to boost viewership and stimulate expansion in women's football.
- Originally, DAZN planned to transition the majority of the matches to a subscription-based model starting from the 2023-24 campaign, but this plan has been abandoned.
- The 2021-2022 Champions League final between Lyon and Barcelona garnered a global viewership of 3.6 million, contributing to DAZN's cumulative views of 64 million for its inaugural coverage season.