DAZN Launches 'Pass Fin de Saison' to Boost Ligue 1 Subscriber Numbers
The streaming platform offers discounted access to its sports catalog as it struggles to meet ambitious subscription targets.
- DAZN has introduced a new 'Pass Fin de Saison' for €49, granting access to its full sports catalog, including Ligue 1, until July 31, 2025.
- The platform's subscriber base in France has reached 500,000, far short of its target of 1.5 million by December 2025.
- If subscription goals are not met, DAZN or the Ligue de football professionnel (LFP) can terminate their broadcasting contract early, potentially triggering a new rights auction.
- DAZN has criticized widespread piracy of its content, with studies showing illegal viewership exceeding legal streams for major matches like Marseille vs. Paris.
- The platform has also expressed frustration with Ligue 1 clubs for insufficient collaboration on exclusive behind-the-scenes content.