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DAZN and Sky Each Claim FIBA Rights in Italy Through 2029 as Qualifiers Begin

Conflicting announcements leave viewers unsure where to watch Italy’s opening World Cup qualifiers.

Overview

  • DAZN issued an official renewal through 2029 for major FIBA events in Italy, with statements from CEO Stefano Azzi and FIBA executive Frank Leenders.
  • Multiple Italian outlets report a multi‑year Sky Sport/NOW agreement with FIBA for the 2025–2029 cycle, presenting a competing account of the rights holder.
  • Both platforms are promoting live coverage of Italy’s first qualifiers, ItalyIceland on 27 November and LithuaniaItaly on 30 November, fueling confusion for viewers.
  • The contested packages span the full cycle: 2026 Women’s World Cup in Germany, 2027 Men’s World Cup in Doha, 2028 Olympic qualifying tournaments, EuroBaskets, and continental championships through 2029.
  • Italy coach Luca Banchi named a youthful roster with several first‑time call‑ups for this window, underscoring a generational refresh as qualifying opens.