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2w ago

Days After Cyber Incident, Victoria's Secret Site Remains Down

The retailer has not provided a timeline for restoring functionality since taking its online platform offline over Memorial Day weekend.

Shoppers stand in line as they wait for a Victoria's Secret store to open on Black Friday in Tysons, Virginia on Nov. 27, 2020.
LAS VEGAS, NEVADA- MARCH 14: The Victoria's Secret logo is displayed at one of their stores on March 14, 2025 in Las Vegas, Nevada. (Photo by Kevin Carter/Getty Images)
Victoria's Secret (Shutterstock)

Overview

  • Victoria's Secret took down its website and suspended some in-store services on May 25 after detecting a "security incident", and its site remains offline.
  • CEO Hillary Super warned that recovery will take time as the company activated its incident response protocols and engaged third-party cybersecurity experts.
  • Shares of the lingerie retailer fell nearly 7% on May 28 as customers were locked out of online shopping and unable to process online returns in stores.
  • With online and mobile channels generating about $2 billion or roughly one-third of its 2024 revenue, the prolonged outage raises significant financial concerns.
  • The shutdown follows the company’s recent 'poison pill' defense against a takeover bid by BBRC International, compounding challenges during its ongoing brand revamp.