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Daydream Debuts AI Chatbot in Public Beta for Fashion Shopping

Daydream’s public beta leverages natural language queries with image recognition to deliver tailored fashion picks via merchant redirects.

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Julie Bornstein has been envisioning this moment for a quarter century.
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Overview

  • The AI-driven chatbot allows users to enter complex natural language queries and upload images to find fashion items from over 8,000 partner brands.
  • Users create a personalized “style passport” during onboarding to drive customized recommendations based on their preferences and feedback.
  • Daydream directs shoppers to merchant websites for checkout and takes a percentage fee on each sale instead of hosting an integrated payment flow.
  • Future updates will introduce explicit feedback controls, personalized match suggestions, and social sharing features for curated collections.
  • The platform’s AI assesses stylistic and social attributes such as silhouettes, embellishments, and occasion suitability to refine search results.