Overview

• The volume is lavishly illustrated and includes archival photos alongside deep reporting from interviews with insiders like Steve Wozniak, John Sculley and Jony Ive.
• It examines Apple’s landmark achievements—such as 450 million iPods, 700 million iPads and 2.2 billion iPhones sold—while reflecting on flops like the Lisa, Apple III and MobileMe.
• Pogue leverages his decades of tech journalism and early access to an original iPhone review unit to offer behind-the-scenes perspectives.
• A nationwide book tour is planned for spring 2026, with dates and cities to be announced.
• The book promises to debunk long-held myths about the company and assess the market forces that could test its dominance in its second half-century.