Overview

• David Jones and Qantas confirmed their partnership on June 4 to launch David Jones Rewards in late September, allowing customers to earn Qantas Frequent Flyer points.
• Customers will be able to choose between David Jones Rewards points or Qantas points on their purchases, with redemptions available in-store and online.
• The alliance directly challenges Myer One’s more than 7 million members and former Qantas loyalty chief Olivia Wirth’s efforts to revitalize Myer.
• Qantas Loyalty CEO Andrew Glance noted that half of all frequent flyers already shop at David Jones and highlighted the brands’ connection dating back to 1947.
• Qantas’s loyalty unit generated AU$1.12 billion in revenue in 2024, although the new program’s specific earn and burn rates have not yet been disclosed.