David Hasselhoff Leads Gaming Campaign to Combat Climate Change

The 'Make Green Tuesday Moves' initiative uses in-game purchases to fund global sustainability projects.

Gamers can purchase exclusive in-game items on the first Tuesday of each month to support environmental causes.
The initiative is backed by non-profit PlanetPlay and features popular mobile games with over 36 million daily players.
Proceeds from the campaign go to certified sustainability projects like clean cookstoves in Kenya and water conservation in New Zealand.
David Hasselhoff, known for his roles in Knight Rider and Baywatch, is the campaign's first 'Star of the Month'.
Google Play has created a dedicated page to support and promote the initiative.