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David Gandy Criticizes Peppa Pig’s Daddy Pig, Backs Call for a ‘Masculinity Reset’

The model’s BBC remarks elevate a CSJ campaign that links media portrayals to perceptions of modern fatherhood.

Overview

  • Speaking on BBC’s Sunday With Laura Kuenssberg, Gandy called Daddy Pig a “useless fool” and said such portrayals give children the wrong idea about men.
  • He argued there are too few depictions of good, kind men in children’s media and highlighted his own domestic role as part of a broader shift in fatherhood.
  • Gandy endorsed the Centre for Social Justice’s push for a “masculinity reset” that asks producers and publishers to widen the range of male traits shown on screen.
  • A CSJ-cited poll reported by The Times found three fifths of respondents viewed media depictions of men as confined to extremes such as wimps or hyper-masculine figures.
  • Coverage also noted disagreement with Gandy’s view, with The Independent contending Daddy Pig is a kind and supportive father figure rather than a harmful stereotype.