Overview

• David Eilenberg has officially exited his role as Roku’s head of content to return to ITV America as Creative Director, a newly created position.
• In his new role, Eilenberg will oversee all creative development for ITV America’s unscripted series, as well as its digital and branded content initiatives.
• This move coincides with ITV America’s consolidation of its production labels into a single development group, shifting its focus to larger, scalable content ideas.
• Eilenberg will report to ITV America CEO David George and collaborate closely with President Adam Sher and Chief Business Officer Danielle Bibbo.
• During his tenure at Roku, Eilenberg helped double the size of the Roku Channel, leveraging data-driven strategies that he now brings back to ITV America.