Overview
- Luminate data show the 1977 track jumped from a five‑month daily average of about 94,000 streams to roughly 342,000 on Jan. 1, 456,000 on Jan. 2, and 470,000 on Jan. 3.
- The song plays over the series’ closing credits, marking a deliberate callback to the show’s earlier use of Peter Gabriel’s cover.
- Ross Duffer told Netflix’s Tudum that cast member Joe Keery suggested using Bowie’s original recording for the final moment.
- Other featured catalog songs rose too, with Variety reporting Prince’s “Purple Rain” up 243% on Spotify and a sharp lift among Gen Z listeners.
- Keery’s music project Djo also surged, as “End of Beginning” reached No. 1 on Spotify’s Global Chart, while NME reported the finale debuted with 59.6 million Netflix views.