David Beckham's Brand Empire Thrives After Netflix Documentary Success

The football icon earned $36 million in dividends as his business ventures saw profits more than double in 2023.

The Netflix documentary 'Beckham,' released in October 2023, significantly boosted David Beckham's personal brand and business ventures.
DRJB Holdings, the main company managing Beckham's brand, recorded a 123% increase in pre-tax profits, reaching $36.2 million for 2023.
Beckham received $36 million in dividends this year, part of $124 million in total shareholder payouts since 2022, reflecting his 45% ownership stake in DRJB Holdings.
The documentary, which was a global hit on Netflix, helped drive revenues across Beckham's endorsements, licensing deals, and Studio 99, his production company, which earned $15 million in 2023.
Victoria Beckham's fashion and beauty businesses also saw growth, with sales increasing by 52% in 2023, though they continue to require financial support to reduce losses.