Overview

• Beckham marked the in-store debut with an Instagram post showing Bee Up stocked at Target, writing, “Swipe to see how excited I am seeing @beeupsnacks in @target.”
• The honey-based snacks are positioned as a nutritious alternative to sweets for children, reflecting Beckham’s focus on family and active living.
• Bee Up’s origin traces to Beckham’s beekeeping at his Cotswolds home, a storyline featured in his 2023 Netflix documentary with his sons helping build hives.
• Recent coverage cites the 2025 Sunday Times Rich List placing David and Victoria Beckham’s combined wealth at about £500 million, with Business Insider previously reporting roughly $800 million at his retirement.
• Inter Miami, associated with Beckham, is reported to be valued at over $1 billion after a sharp rise between 2023 and 2024, bolstering the broader Brand Beckham narrative.