Overview

• DB Ventures Ltd has filed trademark applications in the UK and US for a new clothing brand featuring a logo of seven vertical lines with the final stroke slanting right.
• The UK Intellectual Property Office has approved the mark with protection reported for ten years, while the United States Patent and Trademark Office filing remains pending.
• USPTO paperwork lists a broad product scope including tops, bottoms, footwear, headwear, dresses, jumpsuits, swimwear, coverups, scarves, gloves, hosiery, belts and undergarments.
• The 'seven' motif reflects Beckham’s long-held association with the number from his playing days and echoes daughter Harper’s middle name, Seven.
• Coverage characterizes the filings as the next step in expanding Beckham’s lifestyle business, with no product launch date or retail plan announced.