David Beckham Launches IM8, Aiming to Simplify Supplementation

The soccer legend partners with Prenetics Global to introduce a wellness brand offering two all-in-one nutritional products.

IM8's flagship products include Daily Ultimate Essentials, a powder with 92 nutrients, and Daily Ultimate Longevity capsules aimed at healthy aging.
The brand claims to replace 16 different supplements, addressing energy, digestion, endurance, and hair, skin, and nail health.
IM8's scientific advisory board features experts from Mayo Clinic, NASA, and Yale, supporting rigorous third-party testing and clinical trials.
Prenetics Global, Beckham's partner, has a strong background in genetic testing and aims to expand into the consumer health space with this launch.
David Beckham's involvement as co-founder and brand face is seen as a strategic move to leverage his global influence and athlete branding trend.