Overview

• David Beckham co-founded BEEUP with entrepreneur Shaun Neff after 18 months of product development inspired by his beekeeping hobby.
• The snacks come in 10-packs with Very Berry, Tropical Mix and Sour Watermelon flavors.
• BEEUP is available at Target stores nationwide, on Target.com and through the BEEUP website for an MSRP of $4.99 per pack.
• Made with real honey, the fruit snacks are non-GMO, free from synthetic dyes and artificial flavors, and provide vitamins A, C and E.
• As a UNICEF Goodwill Ambassador for 20 years, Beckham views the nutritious snack line as an extension of his commitment to children’s well-being.