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Dave’s Hot Chicken Teases Manchester With Secret Free-Slider Pop-Up Ahead of Printworks Opening

Dave’s Hot Chicken is building on its cult status by turning a mystery pop-up into a hype engine for its Manchester launch

Overview

  • A hotline number plastered at Oasis’s final Manchester gig revealed the date and location of the one-day pop-up on July 29.
  • Hundreds of Dave’s Signature Sliders will be handed out free on a first-come, first-served basis at the secret city centre site.
  • The Printworks branch will open in August with an industrial, rave-inspired interior featuring custom LA street art.
  • The chain’s UK rollout is backed by Azzurri Group in a plan that could see up to 60 Dave’s outlets across the UK and Ireland.
  • Since its 2017 LA parking-lot debut, the brand has expanded via franchising and celebrity investment from Drake, Usher and Samuel L. Jackson.