Overview
- Dave & Buster's announced a nationwide promotion that will relabel participating locations as 'Doom & Buster's' and run from November 16, 2026 through January 31, 2027.
- The chain will build in‑venue Doomsday Zones with special signage and dedicated Marvel games, some of which began rolling out in early November before the full takeover.
- A new DOOMHOUR mechanic will give randomly selected one‑hour windows of double tickets on green‑swipe games, with D&B Rewards members alerted by app notifications the day before and the day of the event.
- The promotion includes collectible Power Cards, an Avengers‑only Funko pusher, limited themed prizes and cotton‑candy flavors, plus a five‑item Avengers drink menu that features both cocktails and mocktails.
- The activation is one part of a larger, cross‑brand push tied to Avengers: Doomsday that uses time‑limited exclusives and loyalty incentives to drive repeat visits and merchandise sales during the holiday season.