Datafolha Finds Brazilians More Upbeat for 2026, With Saving Money the Top Goal

Overview

• Sixty-nine percent say their personal situation will improve in 2026, with 16% expecting no change, 11% foreseeing a decline, and 3% undecided.
• For the country as a whole, 60% expect 2026 to be better than 2025, an increase from 47% in the previous wave.
• Saving money leads 2026 priorities at 44%, followed by spending more time with family and friends at 37%, from a 14-item list allowing up to three choices.
• Personal optimism rose from 60% a year ago, rebounding from the unusually low reading recorded ahead of 2025.
• Methodology: 2,002 in-person interviews across 113 municipalities from Dec. 2–4, 2025, margin of error ±2 points, with higher optimism reported among the less educated and lower-income groups.