Overview
- Close following contributes to one in eight collisions on England’s major roads and causes over 140 serious injuries or deaths annually.
- A survey for National Highways found that 43% of drivers admit to tailgating and 60% report feeling anxious when others follow too closely.
- The campaign reframes tailgating as an invasion of personal space to leverage emotional response and foster lasting behaviour change.
- Drivers are urged to maintain a two-second gap in dry conditions, face a £100 fine and three penalty points for tailgating, and risk bans or prison if collisions cause serious harm.
- Police Operation Snap has used submitted dashcam clips—including footage of a trucker tailgating on the M42—to identify offenders and support enforcement.