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Darts World Championship Propels Sport1 to No. 1 Among Young Viewers

Holiday sessions delivered double-digit 14–49 shares, pushing the niche channel past Germany’s major broadcasters.

Overview

  • On Tuesday, Sport1 led the 14–49 market with an 8.2% daily share, edging out Das Erste at 8.0%, RTL at 7.8%, and ProSieben at 6.7%.
  • Tuesday’s evening darts coverage averaged 1.16 million viewers with a 14.4% share in 14–49, after an afternoon session that drew 570,000 and 13.6% in the demo.
  • Monday’s primetime broadcast made Sport1 the top channel among 14–49-year-olds with a 14.5% share, averaging 1.13 million viewers overall and finishing third in the day’s demo ranking at 7.9%.
  • Sunday marked the tournament high so far with about 1.3 million viewers and roughly 14.8% in 14–49, while the afternoon session reached around 840,000 with 15.5% in the demo.
  • The late-December audience is up year over year from roughly 770,000 for comparable 2024 sessions, as Sport1’s darts coverage outperformed several private entertainment lineups.