Overview

• Izzy Darnell, a University of Alabama freshman with over one million TikTok followers, withdrew from Bama Rush just before bid day, saying the process “wasn’t for her,” her mother confirmed.
• Kylan Darnell, a senior and leading RushTok influencer in Zeta Tau Alpha, paused public documentation of her sorority life after citing intensified online hate and mental-health concerns.
• Incoming recruits report de facto bans on social-media posts and media interviews during rush week, with some Old Row houses automatically rejecting prospects who publicize their activities.
• The Alabama Panhellenic Association reports that around 2,600 recruits paid a non-refundable $550 fee and that accepted members face average housing costs of about $8,400 per semester.
• RushTok’s growth has spawned a for-profit consulting market charging up to $10,000 for clients navigating the recruitment process and raised questions about economic disparities among participants.