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Dario Vitale Sets a Sex-Forward Versace With Intimate Milan Debut

The move marks the brand’s first non‑family creative leadership during Prada Group’s pending purchase.

Chinese actor Ding Yuxi arrives for the Versace Intimate fashion event, in Milan, Friday, Sept. 26, 2025. (AP Photo/Antonio Calanni)
Singer Ob Obongjayar arrives for the Versace Intimate fashion event, in Milan, Friday, Sept. 26, 2025. (AP Photo/Antonio Calanni)
Romeo Beckham arrives for the Versace Intimate fashion event, in Milan, Friday, Sept. 26, 2025. (AP Photo/Antonio Calanni)
South Korean singer Hyunjin arrives for the Versace Intimate fashion event, in Milan, Friday, Sept. 26, 2025. (AP Photo/Antonio Calanni)

Overview

  • Vitale unveiled his first collection at the Pinacoteca Ambrosiana, staging rooms like a disheveled noble home and sending Keats-quoting love letters as invitations.
  • The lineup revived 1980s–1990s house codes with high-waisted jeans, open-sided tees, backless dresses and bold primary colors, set to George Michael, Prince and Eurythmics.
  • Fans packed the streets, with loud support for Chinese stars Ding Yuxi and Jingyi Ju, alongside attendees like Romeo Beckham, Lily McInerny, Hyunjin and AllDay Project.
  • Vitale said he looked to Gianni Versace’s spirit in the archives and framed sexiness as a tactile experience rather than a single provocative moment.
  • Donatella Versace now serves as brand ambassador as Vitale, a former Miu Miu designer, took over April 1 with the Prada Group deal expected to close by year’s end.