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Darden Restaurants Considers Sale or Rebrand of Bahama Breeze Chain

Darden plans to explore selling or rebranding the remaining outlets after deeming the Caribbean‐style chain no longer a strategic fit.

Bahama Breeze said it closed several branches in May
Bahama Breeze

Overview

  • In May, Darden shuttered 15 Bahama Breeze restaurants, cutting its presence by more than a third to 14 locations.
  • CEO Rick Cardenas said the brand is no longer a strategic priority following a five-year portfolio review.
  • The company is seeking buyers for the remaining restaurants or may convert them into other Darden brands such as Olive Garden or LongHorn Steakhouse.
  • The decision forms part of Darden’s broader strategy to focus resources on its most profitable concepts and streamline its brand lineup.
  • Bahama Breeze’s Caribbean-inspired menu and tropical atmosphere faced headwinds from rising labor and food costs and evolving diner preferences.