Danone Cuts Aptamil Baby Formula Prices by 7% in the UK

The move follows a probe by the UK's Competition and Markets Authority into rising baby formula prices, which have increased by 25% over the past two years.

• Danone, a leading food and drink company, is reducing the price on most of its Aptamil baby formula milk products by 7% in the UK.
• The price cut comes after the UK's Competition and Markets Authority (CMA) launched a probe into rising baby formula prices, which had increased by 25% over the past two years.
• The price reduction will apply to most Aptamil products including 800g tubs of first infant formula milk, but not to Danone's other brand Cow & Gate or liquid milks.
• Danone's price cut is expected to be reflected in stores, with Iceland supermarket confirming it will reduce the price of the Aptamil formula.
• The CMA continues to investigate the baby formula market, with a focus on consumer behavior, barriers to entry for formula makers, and potential regulatory changes.

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