Danish Supermarkets Label European Products as German Retailers Resist Similar Move

A star labeling system in Denmark highlights European goods, while German consumers show strong support for the idea despite logistical pushback from major retailers.

Danish supermarket chains Føtex, Netto, and Bilka have implemented a star labeling system to identify European products, aiming to cater to consumer preferences and respond indirectly to U.S. trade policies.
A YouGov survey found that 77% of Germans support European product labeling in their supermarkets, reflecting a growing trend toward regionality in consumer behavior.
Despite public support, major German retailers, including Edeka, Rewe, Kaufland, and Lidl, have ruled out adopting similar labeling, citing logistical challenges and the complexity of supply chains.
The Danish initiative follows debates over boycotting U.S. products, spurred by Donald Trump's trade policies and repeated claims over Greenland, which have fueled political-driven purchasing decisions in Europe.
53% of Germans expressed openness to boycotting U.S. products for political reasons, signaling broader consumer interest in aligning purchases with geopolitical stances.