Danish Superliga Blocks European Super League's Trademark Bid

The European Union's Intellectual Property Office rules in favor of Denmark's top-flight, forcing the ESL to reconsider its branding.

Denmark's top-flight competition, the Danish Superliga, has won a trademark dispute against the European Super League (ESL), preventing the ESL from using the 'Super League' name in the European Union.
The EU's Intellectual Property Office ruled in favor of the Danish Superliga, citing the 'Super League' name as conceptually identical to Denmark's 'Super Liga'.
The ESL, initially launched in April 2021 as a rival to UEFA's Champions League, must now either change its name or appeal the decision.
The Danish Superliga's victory is seen as a defense of traditional football values, emphasizing openness and qualification for international tournaments through national competitions.
Despite a major legal victory in December allowing the ESL to challenge UEFA and FIFA's monopoly, the ESL's future is now uncertain due to the trademark dispute.