Danish Royal Family Ends 'Royal Supplier' Designation

The tradition of granting 'Royal Supplier' status to businesses will not continue under King Frederik X.

The Danish royal family announced it will no longer renew the 'Royal Supplier' designation for businesses.
More than 100 Danish and five foreign companies currently hold the right to display the royal crown on their products.
The decision follows King Frederik X's ascension to the throne earlier this year, marking a shift in royal policy.
Existing 'Royal Supplier' titles can be used until December 31, 2029, after which they will expire.
Carlsberg, a long-time holder of the title, seeks to retain the crown symbol on its products to honor its historical ties with the monarchy.