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2w ago

Danish Influencer’s Papad Quest Goes Viral as Internet Pokes Fun at Amitabh Bachchan

Brands such as Swiggy Instamart have joined the online gag of Amitabh Bachchan hand-rolling the papads

In the clip, she pointed to the pappad packet featuring Amitabh Bachchan and asked, Who is this man?
The internet was anything but helpful when an influencer asked where she could find papads made by Amitabh Bachchan.
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Overview

  • Frederikke, a Copenhagen-based food and travel influencer, asked her Instagram followers on June 23 where to find more Bikaji moong dal papads featuring Amitabh Bachchan after discovering them in Nepal.
  • In her viral Reel, she mistook the Bollywood veteran for the snack’s creator and praised him for making the “best papadum” she had ever tasted.
  • Social media users turned her query into a running gag, joking that Bachchan hand-rolls each papad in his Mumbai mansion and grows basmati rice at India Gate.
  • Brands including Swiggy Instamart joined the fun by riffing on Bachchan’s endorsement portfolio, making lighthearted references to products he has backed.
  • Amitabh Bachchan has been the ambassador for Bikaji Foods since 2019 and has endorsed brands such as Cadbury, Pepsi and Kalyan Jewellers over his six-decade career.