Overview
- TV 2 removed the six‑episode series Alle elsker Rasmus after public outcry and apologised while opening an internal investigation into how the project was approved and broadcast.
- The programme secretly filmed comedian Rasmus Wallbridge for about four months under the premise that he was directing a feature film, a deception carried out by some 149 people including friends and public figures.
- Producers and Drive Studios say an on‑set psychologist monitored Wallbridge and that he was offered a veto on broadcast, but critics and officials say those measures did not resolve core consent and welfare concerns.
- Denmark’s culture minister publicly called the project a clear violation of TV 2’s ethical guidelines and political leaders and media figures described the show as bullying, keeping pressure on the broadcaster for accountability.
- Wallbridge has chosen to keep a low profile, declined to pursue an offered development deal as confirmation of a film project, and the episode has prompted calls for clearer rules on long‑term hidden‑camera formats and participant protections.