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Dana White Steps Into Boxing With Canelo–Crawford, Launches Zuffa Boxing

White casts the Las Vegas title fight as a launchpad for a league‑style boxing venture modeled on his UFC playbook.

Overview

  • The UFC chief is promoting Saturday’s Alvarez vs. Crawford card at Allegiant Stadium as his first full-scale boxing event.
  • He says he aims to “turn boxing into an NFL” by consolidating promotion and reinvesting in the sport under his Zuffa Boxing banner.
  • White says a Contender Series–style talent show is planned for 2026 to pit top prospects against one another and build stars.
  • The Sun reports he has a deal with Saudi powerbroker Turki Alalshikh to help stage major boxing events.
  • Eddie Hearn welcomed the competition but vowed to “take him on,” dismissing talk of a “CEO of boxing” and citing concerns he says involve attempts to change the Ali Act.