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Dana White Signs New Five-Year Extension to Lead UFC

The extension signals continuity ahead of the promotion’s 2026 move to Paramount+.

Overview

  • White confirmed at the UFC 323 post‑fight news conference in Las Vegas that he signed a new five‑year deal this year.
  • The promotion did not disclose exact start or end dates for the extension after his 2019 seven‑year contract had been expected to run into 2026.
  • White continues as CEO, a title he assumed in 2023 when UFC ownership shifted to TKO Holdings from Zuffa.
  • Industry discussion has noted his lighter event presence in 2025 and his involvement with Zuffa Boxing launching in 2026, raising questions about how he will divide his time.
  • Commentators suggest the planned shift from pay‑per‑view to a Paramount+ subscription model in 2026 could change promotional strategy and fighter‑pay incentives.