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Dana White Signs Five-Year Extension to Stay UFC CEO Through 2031

The deal secures leadership through UFC’s 2026 pivot to a Paramount+ streaming model.

Overview

  • White disclosed the new five-year TKO contract at the UFC 323 post-fight news conference, saying he signed it in 2025.
  • His prior seven-year agreement from 2019 was set to expire in 2026, and the new term now runs his contract through 2031.
  • U.S. events are slated to move off traditional pay-per-view to Paramount+ in 2026, part of a rights package reported at about $1.1 billion per year.
  • White said the promotion has a model to maintain pay-per-view-style fighter payouts under the streaming arrangement.
  • Analysts point out the timing aligns with UFC debt refinancings and efforts to reduce lender-perceived key-man risk, with some loans reportedly extended to 2031.