Overview
- During UFC 329 at T-Mobile Arena, cameras showed boxing champion Shakur Stevenson in the front row while the broadcast graphic incorrectly identified him as Oklahoma City Thunder guard Jalen Williams.
- UFC president Dana White publicly berated his production team after the main card, calling the error unacceptable and saying the promotion is “the worst” at showing celebrities correctly.
- Commentary from the broadcast team noted the mistake live on air, and reports say the incident occurred after Conor McGregor’s quick, injury-shortened return fight amplified attention on the event.
- Coverage suggests the mislabel was likely a technical mix-up tied to preloaded graphics for Oklahoma City–linked guests, but no formal explanation or on-air correction has been issued by UFC production.
- The episode raises reputational and promotional concerns for the UFC because it involved a high-profile, recently signed Zuffa Boxing boxer and highlights how production errors can damage relationships with talent and viewers.