Overview
- Turki Alalshikh ended confusion by sharing a clip of Dana White declaring “My brother Dana will promote this fight” after conflicting promotion claims.
- The Alvarez–Crawford bout remains locked in for September 13, 2025, as the inaugural event of the new TKO Holdings–Alalshikh boxing venture.
- At the UFC316 press conference, White affirmed his promotional role and praised boxing’s secrecy compared with MMA leak culture.
- Organizers have shifted focus from Riyadh to Las Vegas for the venue, with a formal location and streaming platform announcement expected imminently.
- The fight will kick off a multi-year TKO partnership designed to merge UFC-style promotion with traditional boxing events.