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Dana White Launches Saudi-Backed Zuffa Boxing With Canelo–Crawford Promotion

White uses the Canelo–Crawford promotion to introduce Zuffa Boxing, presenting a UFC-style structure with one champion per division.

Overview

  • Dana White is the named promoter for this weekend’s Canelo AlvarezTerence Crawford bout, positioning the event as the public kickoff for his Zuffa Boxing venture with TKO and Saudi partner Sela overseen by Turki Alalshikh.
  • The California State Athletic Commission delayed support for proposed Ali Act changes that would permit Unified Boxing Organizations, appointing a two-person committee to review testimony and revisit the matter later this year.
  • White outlined a 2026 Contender Series–style development show to funnel prospects into the new league, emphasizing centralized matchmaking and clearer title paths.
  • Reported nine-figure purse figures for Canelo–Crawford remain unverified, with White saying the financial deal was arranged by Alalshikh and that he does not know the official numbers.
  • Event plans reported by The Ring describe a target of roughly 12 shows per year, including about four ‘mega matchups’ annually, while White also defended UFC pay practices, denied any fighter pay gag order, and criticized Nevada’s commission over purse transparency.