Overview

• Dana White has officially launched a new boxing promotion in partnership with Saudi sports figure Turki Alalshikh and TKO Group Holdings.
• The initiative aims to address criticisms of boxing's slow pacing and disorganized events by improving fight scheduling and production quality.
• Fighters will have access to UFC Performance Institute resources, including training, rehab, and nutrition, with centers planned in Las Vegas, Mexico City, and Shanghai.
• The promotion's ambitious plans include developing global talent and potentially reshaping the boxing landscape, raising concerns among existing promoters about a potential monopoly.
• While Dana White has ruled out crossover fights between MMA and boxing, fans remain divided on whether this new venture will revitalize the sport or consolidate power further.