Dan Campbell Declares Lions' Super Bowl Ambitions for 2024

Detroit Lions head coach Dan Campbell emphasizes the team's ultimate goal while dismissing the notion of failure.

Campbell insists the Lions are focused on winning the Super Bowl, not fearing failure.
Detroit has bolstered its roster with key player extensions and strategic draft picks.
The Lions aim to build on last season's success, including winning the NFC North and two playoff games.
Quarterback Jared Goff and other leaders reject the underdog label, embracing higher expectations.
Detroit's defense has shown significant improvement, crucial for their championship aspirations.