Overview
- During a Joe Rogan podcast appearance, Matt Damon said Netflix urges filmmakers to stage a major action beat in the first five minutes and to reiterate the plot “three or four times” for viewers watching on their phones.
- Business Insider reported that Damon did not specify whether Netflix gave these instructions on The Rip and that Netflix did not respond to a request for comment.
- Ben Affleck argued the approach is not universal, citing Netflix’s miniseries Adolescence as an example that succeeded without frontloading or repeated exposition.
- The Rip began streaming on January 16 and ranked at the top of Netflix’s film chart over the weekend, reflecting strong early viewership interest.
- Damon and Affleck secured a first‑of‑its‑kind, performance‑based bonus plan covering roughly 1,200 cast and crew members, with payouts tied to the film’s streaming success.