Damian Lillard Signs Lifetime Adidas Deal After NBA Cup Win

The Milwaukee Bucks star becomes the fourth active NBA player with a lifetime shoe endorsement, joining LeBron James, Kevin Durant, and Stephen Curry.

Damian Lillard has agreed to a lifetime contract extension with Adidas, making him one of only four active NBA players with such a deal.
The agreement follows the Milwaukee Bucks' NBA Cup championship victory, in which Lillard played a key role with 23 points in the final game.
Lillard has been with Adidas since entering the NBA in 2012 and previously signed a 10-year deal worth up to $100 million in 2014.
The new deal brings Lillard's career earnings from on-court contracts and endorsements to over $600 million.
Adidas has honored Lillard's contributions by naming the gymnasium court at its Portland headquarters after him earlier this year.