Dame Maggie Smith Featured as New Face of Loewe's Latest Fashion Campaign at 88

Smith, known for roles in Harry Potter and Downton Abbey, was photographed by Juergen Teller in Loewe's spring/summer pre-collection, continuing the trend of high fashion brands embracing older influential individuals in campaigns.

• At 88, actress Dame Maggie Smith became the new face of Loewe's spring/summer pre-collection, illustrating the trend of luxury fashion brands embracing older influential figures in their campaigns.
• The actress, widely recognized for her roles in Harry Potter and Downton Abbey, was photographed by Juergen Teller wearing items from the collection, such as a shearling coat and a white ruffled skirt, also featuring the label's cult handbags.
• Smith's involvement resonates with both older and younger audiences, effectively blending the recognizability of an experienced actress with the appreciation of her iconic roles in popular film and television works.
• The move contributes to a changing trend in the fashion industry, which previously revered youth, to now showcasing older individuals, following brands like Céline, Dolce & Gabbana and Saint Laurent.
• Whilst the campaign generated commendations online, it also sparked discussions around the importance of representation of older individuals in fashion and the growing validation of age as a form of diversity.

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